A Collaborative Journey
Creating a website for an artist as versatile as Harry Pizzey was an exciting and dynamic challenge. Based in Cardiff, Harry’s work spans theatre design, performance art, and lino printing—three distinct disciplines. My task was to craft a site that showcased this diverse portfolio while also serving as an ecommerce platform for their stunning lino prints. It required me to pick out his underlying creative style so as to best present all of his proffessional work.
Understanding a Multi-Disciplinary Artist
Harry’s creative pursuits required a site that could bridge their theatrical projects with their visual art. Unlike clients who come with a clear vision, Harry’s concept evolved over time, making this project highly collaborative.
From our initial discussions, it was clear the website needed to reflect both the hand made nature of their work as a lino artist as well as have a level of professional polish of a portfolio for theatre industry professionals. With no existing branding, we started from scratch—experimenting with fonts, layouts, and design elements until we achieved something that truly resonated with Harry’s personal brand.

Designing the Website
Harry’s site design grew organically through a series of reviews and refinements. I focused on creating a visual flow that balanced the busy imagery of their performance design with the more paired back images of their black and white lino prints. Strong imagery was central to the site—hero images of theatre sets, walkabout installations, and detailed shots of prints to draw visitors into Harry’s world.
Using WordPress, WooCommerce, and Elementor, I built a dual-purpose platform. The portfolio section highlights Harry’s theatre and performance work with high impact visuals and structured project descriptions. Meanwhile, the e-commerce store allows customers to explore and purchase their lino prints seamlessly.
Overcoming Challenges
One of the project’s key challenges was finding a cohesive design language that represented Harry’s eclectic practice. With no predefined branding, we explored various font pairings and color schemes, often revisiting and refining choices to ensure the design aligned with Harry’s evolving vision. This iterative process required patience, but the end result felt authentic and bespoke.
The Outcome
The completed site, harrypizzeydesign.co.uk, successfully captures Harry’s artistic spirit. It’s a refined and flexible platform that showcases their theatre projects while offering an easy to navigate store for their prints.
Harry was delighted with the result, and the process itself reinforced how collaboration and adaptability are vital in web design. This project serves as a reminder that sometimes the best designs come from embracing evolution rather than following a fixed plan.
