Boosting Search Visibility for South London Youth Theatre
Working with South London Youth Theatre (SLYT) was an exciting opportunity to demonstrate how targeted SEO strategies can make a tangible difference for local businesses. SLYT approached me with a clear goal: to outrank their competitors in search results and increase sign-ups for their classes.
This project involved making changes in the front and back end of the site, to copy, code and file structure to a pre-existing website. The client decided to go for my 4-Day SEO Plan details of which can be found here.
Services Delivered
Here’s what I provided to SLYT during this project:
- Keyword Research: Identifying relevant, high-impact keywords to attract their target audience.
- Content Optimization: Adding these keywords naturally to their existing content while staying true to SLYT’s tone of voice.
- HTML Structure Improvements: Fixing inconsistent heading tags to improve their website’s search engine readability.
- XML Sitemap: Ensuring search engines could crawl their site efficiently.
- Image Alt Tagging: Enhancing accessibility and SEO by properly tagging their images.
- Analytics Setup: Installing tools like Google Site Kit to measure ongoing performance.
- Future SEO Action Plan: Equipping them with a roadmap for continued success.
Challenges and Solutions
A key challenge was balancing SEO-friendly copy with SLYT’s desire to avoid overly dramatic language in their messaging. This required a review session to refine the tone, ensuring all changes aligned with their brand identity.
The Results
The results were immediate and promising: SLYT saw an increase in impressions and click-through rates shortly after implementation. These improvements laid the foundation for long-term growth, positioning their website to capture more traffic and ultimately boost class sign-ups.