South London Youth Theatre

I optimised SLYT's website to better rank in google.

Boosting Search Visibility for South London Youth Theatre

Working with South London Youth Theatre (SLYT) was an exciting opportunity to demonstrate how targeted SEO strategies can make a tangible difference for local businesses. SLYT approached me with a clear goal: to outrank their competitors in search results and increase sign-ups for their classes.

This project involved making changes in the front and back end of the site, to copy, code and file structure to a pre-existing website. The client decided to go for my 4-Day SEO Plan details of which can be found here. 

Services Delivered

Here’s what I provided to SLYT during this project:

  • Keyword Research: Identifying relevant, high-impact keywords to attract their target audience.
  • Content Optimization: Adding these keywords naturally to their existing content while staying true to SLYT’s tone of voice.
  • HTML Structure Improvements: Fixing inconsistent heading tags to improve their website’s search engine readability.
  • XML Sitemap: Ensuring search engines could crawl their site efficiently.
  • Image Alt Tagging: Enhancing accessibility and SEO by properly tagging their images.
  • Analytics Setup: Installing tools like Google Site Kit to measure ongoing performance.
  • Future SEO Action Plan: Equipping them with a roadmap for continued success.

Challenges and Solutions

A key challenge was balancing SEO-friendly copy with SLYT’s desire to avoid overly dramatic language in their messaging. This required a review session to refine the tone, ensuring all changes aligned with their brand identity.

The Results

The results were immediate and promising: SLYT saw an increase in impressions and click-through rates shortly after implementation. These improvements laid the foundation for long-term growth, positioning their website to capture more traffic and ultimately boost class sign-ups.

Are you ready to take your website to the next level?

Let’s work together to create a custom, responsive website that perfectly reflects your brand and meets your business goals. Get in touch and arrange your free consultation call today!