One of my first web design projects, BlockByBlock, was created for a talented lino print artist based in South London. The goal was to design an artistic and functional WordPress website that reflected their craft while providing a platform to sell prints and promote block printing workshops.
A Design That Reflects the Brand
The artist, who specialises in lino prints and block printing workshops, wanted a website with a bold, graphic, and “blocky” aesthetic to reflect the brand name as well as the style of the art. While they had minimal branding ready—just a logo and no defined color palette—I used their striking photography of tools, prints, and paper as inspiration to craft a site with artistic paper tones and a professional, elevated feel.
Selling Online with WooCommerce
To help the artist grow their business, I built the website using WordPress and WooCommerce, making it a fully functional e-commerce platform. Customers can now browse and purchase lino prints and book workshops directly online. I also trained the client on how to update the site, add new products, and manage orders independently.
WooCommerce is the ideal e-commerce tool for those starting out on their e-commerce jouney, it’s free, easy to self manage and allows a versatile range of products and payment types. While platforms like shopify may offer a slicker backend management system and more nuanced features, for a client with a limited product range and still growing as a vendor I would always recommend starting out with WooCommerce.
Reliable and Affordable Hosting for Small Businesses
The client opted for my affordable hosting plan, which costs just £50/year and includes Elementor Pro for seamless design updates. I host on Hostinger, ensuring the website runs quickly and reliably, with daily backups included for added security.
A Website That Works for Artists and Creatives
The final result, BlockByBlock.me, is a fast, functional, and visually engaging website that perfectly showcases the artist’s work and services. It’s a great example of how thoughtful web design can help artists and creatives in South London grow their businesses online.
If you’re an artist, small business owner, or creative looking for an affordable e-commerce website in South London, get in touch. Let’s bring your vision to life!
Visit blockbyblock.me to see the site in action.
